With such a saturated market within food services, your dish of the day can’t just taste great, it needs to look the part too. Diners demand food that is not only full
of nutrition and nourishment, they want it to look aesthetically interesting – and vegetables might be the answer.
Veg allows cooking to become an artform, with chefs able to create vibrant and picturesque plates that excite diners and leave them feeling inspired. It can transform a dish from something lackluster and beige, to bright and brilliant, like Chef Dana Cohen’s Hot Honey Caramelized Butternut Squash Tostada with Whipped Feta. Vegetables have long been overlooked, it’s time for them to be front and center.
Words by
Lauren Kemp
There’s a debate on the plate about whether the cheap and cheerful veg at the back of the class could ever truly take center stage on the table. Let’s take two veg treasures that don’t see enough of the limelight and also support good health.
All hail the butternut squash
Is there a more autumnal sight than the sturdy and versatile butternut squash, waiting patiently for the right moment to make your plates golden and your heart warm? Fantastic stuffed full of cheese, stirred into a risotto, or blitzed into a seasonal soup, the wallet-friendly squash delivers on all counts: it’s pretty, versatile and chock-full of vitamins and minerals. A 100g portion of butternut squash provides you Vitamin A, C and E. It’s the fiber-rich, low-calorie king of autumn.
From zero to hero
Thanks to a wave of ingenious chefs and a surge in demand for imaginative sides, cabbage is experiencing a renaissance. Half a cup of cooked cabbage also contains fiber, folate, magnesium, potassium and vitamins A, C and K. When it’s fermented it provides natural probiotics which are good for your gut health. Both of these awesome veggies have a long shelf-life and a low price point, and they provide the body with a wealth of goodness. So put them on the menu!
What’s hot? Hot honey! This recipe shows how to keep vegetables trendy and exciting in flavor and appearance – caramelizing and frying of seasonal, inexpensive yet appealing ingredients, giving it a wow factor that you can charge a premium for. It provides a good serving of vegetables that deliver taste and essential nutrients, as well as protein to round out the dish.
Chef Dana Cohen, Northe America
For Full Service Restaurants
Cost (€) per portion: 2-3
Caramelized Butternut Squash
Fried Sage and Kale
Whipped Feta
Pitas
Caramelized Butternut Squash
Whipped Feta Cheese
Fried Sage and Kale
Tostada Assembly
Tips and Substitutions:
This flavor profile is perfect for autumn/holiday season, but the vegetables can easily be swapped for other seasons, like tomatoes in summer, or artichokes in spring.
For Central Production Kitchens:
The packaging can be similar to a salad with the pita and whipped feta on the side.
A creative way of substituting meat with accessible and affordable vegetables, recreating the flavor profile of a classic grilled Turkish kebab by combining umami-rich and stable sauces with kebab spices.
Chef Pinar Balpinar, Turkey
For Casual Chain Restaurants
Cost (€) per portion: 1-2
Molasses Glazed Cabbage
Spice Mix
Crispy Onion Strings
Cabbage
Spicy Bulgur Rice with Pickled Cabbage
Walnut Mayonnaise
Creamy Baba Ganoush Puree
For more information on these ingredients, click here.
Molasses Glazed Cabbage
For Spice Mix
Walnut Mayonnaise
Creamy Babe Ghanoush Puree
Spicy Bulgur Rice With Pickled Cabbage
Assembly
Crispy Onion Strings
Tips and Substitutions:
İsot is one of the protected food products in Turkey which means it is registered and protected by legislation. If not available, you can use smoked spicy chili flakes or smoked paprika.
A dish comprising of the different parts of a sunflower using various techniques to create a unique combination of flavors and textures, with a low-cost yet healthy chia caviar.
Chef Stefan Furrer, Switzerland
For Casual Independent Restaurants
Cost (€) per portion: 4-5
Sunflower Puree and Cubes
Vegan Caviar
Earth Potato
Assembly
Sunflower Puree and Cubes
Sunflower Flan
Vegan Caviar
Earth Potatoes
Assembly
Serve
Tips and Substitutions:
This flavor profile is perfect for autumn. The vegetables can easily be swapped for tomatoes in summer, or artichokes in spring.
With
Chef Sam Kass
Renowned chef and food policy expert Sam Kass shines a light on the power and urgency of regenerative agriculture.
When it comes to regenerative agriculture, the first thing to focus on is soil health – the biological health of the ecosystems that are producing our food. We’ve been reliant on insecticides and herbicides and mono crop agriculture for a long time, and it’s killed much of the vitality of the biology of our soil in the broader environment.
“I care about our ability to source good food, which is under grave threat.”
The science tells us that we have to change course urgently, because it’s having a devastating impact on what underpins our ability to feed ourselves, not to mention life on planet Earth as we know it.
I care about our ability to source good food, which is under grave threat. I care about my kids’ ability to eat well in the future. So when we talk about ‘quality’ in the foodservice industry, the new version of that has to take into account the impact that that plate has not just on the health of the person eating it, but also the health of the land producing the ingredients.
If we adopt the right practices and continue to innovate and use technology to drive solutions, we can take some of that carbon out of the air and put it back into the soil. By supporting producers who are using regenerative practices, we in the foodservice community can start to enable a broader shift in our food and agriculture ecosystem. Chefs can make a difference, by putting more sustainable crops on their menus, and promoting these on social media to influence other chefs and educate younger generations.
Two practices that are fundamental to us shifting towards a more regenerative system are cover cropping and no-till farming. But it’s also important to look at what’s surrounding your farm in terms of other foliage; what life are you hoping to bring back into the environment from, say, a pollinator standpoint.
I hope everyone in the foodservice industry understands just how important their work is to shifting how we’re feeding ourselves. Because making good decisions and telling the right stories can have a huge collective impact. It’s an exciting opportunity and a major responsibility that we all have to embrace and put our talents towards.
With
Sana Minhas, Nutritionist
Written by
Ryan Cahill
Flavor Shock
1. Google Keyword Planner, Mar 2018-Feb 2022
Local Abundance
2. Q4443 Trendsetter March 2022, UFS e-panel plus d-hoc, 19 countries, Base n=1,303
Low-Waste Menus
3. wfp.org 4. Q4443 Trendsetter March 2022, UFS e-panel plus ad-hoc, 19 countries, Base n=1,303
Modernized Comfort Food
5. Q4443 Trendsetter March 2022, UFS e-panel plus ad-hoc, 19 countries, Base n=1,303
6. What’s new on your menu?. April 2023. Kantar for Global UFS e-panel.
Plant-Powered Protein
7. Nielsen IQ Panelview, 2022
8. sciencedirect.com
Irresistible Vegetables
9. Unilever Regenerati
Created by TCO London
Photography: Remko Kraaijeveld (food), Charmaine Wu (chefs) Recipes: Unilever Food Solutions Chefs
Food Styling: Chef Maurits van Vroenhoven
Recipe Editing: Chef Thais Gimenez, Chef Michael Yamashita
Research Studies: Daniel Quinn, Elspeth Edwards, and Charlotte McDonald of The Forge London, Unilever Food Solutions Consumer Marketing Insights, Kantar
Expert Insights: Chef Sam Kass, Patrick Chan, Sana Minhas, Christian Weij, Unilever Food Solution Chefs
Special thanks to: Chef Eric Chua, Unilever Food Solutions Singapore
The Future Menus 2024 Trend Report by Unilever Food Solutions was compiled from robust global data and extensive chef inputs, including industry reports of leading third-party sources (Kantar, Firmenich, Symrise, IFF, The Forge, CMJ-PDC), social media analytics using 77,000 keywords representing 69 million searches across more than 21 countries, perspectives from UFS’ 250 professional chefs and in-depth feedback of more than 1,600 chef professionals located in 21 markets worldwide via UFS e-panels. These insights have been translated into practical, action-driven solutions for foodservice operators globally, including recipe ideas, techniques, and ingredient solutions that operators can use on their menus.